Publicity & Promotion
From the beginning we knew the importance of promotion and publicity. As production rolled along we looked for ways to get the word out.

A year before the film was completed we put together a trailer and a behind-the-scenes slide show and began to canvas every science fiction and comic book convention that would have us. At these events we all wore our Superbman T-shirts, which of course, we were selling to help fund the film.

During production we contacted every media outlet we could find. This lead to several newspapers articles including, The Daily Pilot, The Huntington Beach Independent, CSULB's the Titan and the Forty-Niner. Hell, we even made the front page of The Orange County Register, which covered our "pie fight" with over 40 extras getting creamed — literally. The Register also covered us in their Leisuretime section.

Upon completing "Supe" we organized several premiers. The first premier took place February 21, 1981 at California State University Long Beach. This was only natural because when we were desperate for equipment and advice, it was the CSULB film department that came to our rescue. The second premier was held at Equicon '81 / Filmcon V, which was held April 17, 1981 at the Sheraton Plaza La Reina Hotel in Los Angeles. At each premier we handed out programs and popcorn in bags with the Superbman logo on it (beautifully designed by director, Dave Teubner).

Other publications to cover Superbman included Starlog Magazine and Uchusen (a Japanese Science Fiction publications similar to Starlog) and MegaMart (a Fanzine).

Eventually, we secured distributions deal with ONTV (a forerunner of companies like HBO) and Horizon Films, which secured screenings including The Landmark Theater in Santa Monica, the Surf Theater and the Golden Bear Night Club in Huntington Beach.

Now we've come full circle. We're restoring Superbman and plan to put it on DVD along with the Trailer, Blooperman (our out takes reel), a making of slide show and perhaps a few other surprises. Thus, once again, we're promoting Superbman. Only this time it's with the Internet.


Script
& Storyboards
Make-up
& Costumes
Props
& Special FX
Sets
& Locations
Publicity
& Promotion